Hip Pickles
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
I created a fun, relatable company name and icon for a pickle brand I’d like to start in the future. The label allows for easy shelf recognition and future product expansion, five of which I’ve already created.
Originally working with more unique pickle label shapes, I established that a simple outline would allow for definitive marketing with an emphasis on ease of consumer recognition.
BRAND STYLE GUIDE OVERVIEW
I chose to use multiple typefaces, all evoking a “hipster” feel, as my pickle brand was called “Hip Pickles.”
The color palette for each product is based on the pickled vegetable, and using the same label shape to keep with the brand’s identity.
