Hip Pickles
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
I created a fun, relatable company name and icon for a pickle brand I’d like to start in the future. The label allows for easy shelf recognition and future product expansion, five of which I’ve already created.
BRAND STYLE GUIDE OVERVIEW
I chose to use multiple typefaces, all evoking a “hipster” feel, as my pickle brand was called “Hip Pickles.”
The color palette for each product is based on the pickled vegetable, and using the same label shape to keep with the brand’s identity.
